03501ntm a22005657a 4500 000242662 CZ-PrVSE 20130912222722.0 m d cr n|||||||||| 130912s2013 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Chotváč, Richard ISIS:93468 dis Perception of the beauty and body image in Czech Republic, Slovakia and Hungary with application on beauty industry eng Perception of the beauty and body image in Czech Republic, Slovakia and Hungary with application on beauty industry [elektronický zdroj] / Richard Chotváč 2013 ?? s. : digital, PDF soubor Vedoucí práce: Jan Koudelka Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2013 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2013 ABSTRACT CHOTVÁČ, Richard: Perception of beauty and body image in Czech Republic, Slovakia and Hungary and its application in beauty industry. [Master thesis] -- University of Economics in Prague, VŠE. Faculty of Business Administration; Tutor: doc. Ing. Jan Koudelka, CSc. Prague: VŠE, 2013, 82pages. The Master thesis deals with the perception of the beauty in 3 countries, Czech Republic, Slovakia and Hungary. This thesis is showing differences between the perception of body image and beauty of women in 3 different countries by looking at the consumer's behavior. The first part of the thesis is theoretical and it is devoted to the definitions of beauty and body image of women. The Author shows consumers' differences between studied countries and the consequences of these differences. The objective of the second part is to analyze the survey of multiple respondents from Czech Republic, Slovakia and Hungary. Results of this survey are used in order to demonstrate differences in women's perception of the beauty shown in the theoretical part. Last part shows the practical approach to the thesis. Based on results from the survey, the author proposes the recommendations to the beauty industry marketers working for these countries. Key words: , , , , , , , Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas body image consumer behavior differences beauty industry habits Hungary Slovakia Czech Republic beauty Koudelka, Jan ola2003199596 ths Majoros, Evelin opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/42576/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/42576 Hlavní práce https://isis.vse.cz/zp/42576/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/42576/posudek/oponent/33899 Oponentura https://isis.vse.cz/zp/42576/priloha/9023 Přiloha k práci http://isis.vse.cz/zp/125497/podrobnosti dc:identifier NEPOSILAT VSKP 125497 vse42576 130912