03288ntm a22005297a 4500 000242858 CZ-PrVSE 20130912222722.0 m d cr n|||||||||| 130912s2013 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Oshchebska, Sofiya ISIS:73758 dis Global megatrends in automotive with focus on connectivity eng Global Megatrends in Automotive with Focus on Connectivity [elektronický zdroj] / Sofiya Oshchebska 2013 ?? s. : digital, PDF soubor Vedoucí práce: Ladislav Tyll Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2013 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2013 This thesis is dedicated to the analysis of the automotive industry and in particular the innovative topic of car connectivity. The author tries to prove that bringing technology into the car is the logical consequence of globalization and various global megatrends that are influencing the automotive industry. Analysis suggests that by enabling car connectivity and data exchange automotive manufacturers will be able to capture new revenue streams and achieve tremendous levels of car efficiency. Nevertheless this innovation requires automotive OEMs to join forces with other industries such as IT and Telco and work on development of new business models. This work aims at filling the gap in automotive research about car connectivity by defining the size of the business opportunity that it brings, characterizing main connectivity areas and stressing the problems that still need to be resolved. The author provides practical guidance for automakers that plan to set up a connectivity offer, in particular the recommendations on the selection of the right business model, creation of successful value proposition, design of pricing schemes and suggests how to cope with the connectivity challenges. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Connectivity Automotive Telematics Megatrends Tyll, Ladislav xx0115948 ths Tondlová, Markéta ISIS:7148 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/40853/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/40853 Hlavní práce https://isis.vse.cz/zp/40853/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/40853/posudek/oponent/34148 Oponentura https://isis.vse.cz/zp/40853/priloha/9043 Přiloha k práci https://isis.vse.cz/zp/40853/priloha/9044 Přiloha k práci http://isis.vse.cz/zp/126240/podrobnosti dc:identifier NEPOSILAT VSKP 126240 vse40853 130911