01317nam a22003617a 4500 000243419 CZ-PrVSE 20140710143510.0 ta 130916s2012 xxk frbi 000 0 eng d 978-1-118-43267-9 (pbk.) 978-1-118-43274-7 (e-book) JHD001 cze JHD001 JHD001 339 Obchod Konspekt 4 380 Commerce, communication, transportation Conspectus 4 339.138.017 MRF (048.8) MRF 339.1MCD McDonald, Malcolm ola2006329963 aut Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar Rev. 4th ed. Chichester : John Wiley & Sons, Ltd., c2012 xxi, 490s. : il. Obsahuje bibliografické odkazy a rejstřík segmentace trhu ph314823 czenas monografie fd132842 czenas market segmentation eczenas monographs eczenas Dunbar, Ian, 1951- xx0032281 aut 006262769 HKEM A 10718-V1 4202137610 20130916 339.1MCD 83 UEP01 BOOK J. Hradec KDA DISLOK: Kincl, Tomáš - ISIS57037 na dislokovaném UEP01