Citace podle ČSN ISO 690

Kumar, V. Customer lifetime value: the path to profitability. Boston: Now Publishers, ©2008. 99 s. Foundations and trends in marketing, Vol. 2, no. 1. ISBN 978-1-60198-156-1.

Citace podle APA

Kumar, V. (2008). Customer lifetime value: The path to profitability. Boston: Now Publishers.

Styl Chicago

Kumar, V. Customer Lifetime Value: The Path to Profitability. Boston: Now Publishers, 2008.

Citace podle MLA

Kumar, V. Customer Lifetime Value: The Path to Profitability. Boston: Now Publishers, 2008.

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