Cooper, Robert G. Winning at new products: creating value through innovation. 4th ed. New York: Basic Books, ©2011. xv, 391 s.
Cooper, R. G. 1. (2011). Winning at new products: Creating value through innovation (4th ed.). New York: Basic Books.
Styl ChicagoCooper, Robert G. 1943-. Winning At New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.
Citace podle MLACooper, Robert G. 1943-. Winning At New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.
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