Citace podle ČSN ISO 690

Cooper, Robert G. Winning at new products: creating value through innovation. 4th ed. New York: Basic Books, ©2011. xv, 391 s. ISBN 978-0-465-02578-7.

Citace podle APA

Cooper, R. G. 1. (2011). Winning at new products: Creating value through innovation (4th ed.). New York: Basic Books.

Styl Chicago

Cooper, Robert G. 1943-. Winning At New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.

Citace podle MLA

Cooper, Robert G. 1943-. Winning At New Products: Creating Value Through Innovation. 4th ed. New York: Basic Books, 2011.

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