03186ntm a22006017a 4500 000257892 CZ-PrVSE 20141017132937.0 m d ta 140603s2014 xr frb 000 0 eng d KHD001 cze JHD001 JHD001 338.48 MRF 338.48-4:005 MRF 338.481.32 MRF (043)378.22 MRF 005.331 MRF MN4559 Loyková, Markéta dis ISIS:92804 Politika cestovního ruchu v České republice a Velké Británii eng Tourism Policy in the Czech Republic and the United Kingdom [rukopis] / Markéta Loyková 2014 50 l. : il. Vedoucí práce: Martin Luštický Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta managementu, 2014 Obsahuje bibliografii Rok obhajoby 2014 The Bachelor thesis is focused on the issue of tourism policy and its application it two EU countries. It defines main attributes of tourism policy and pays special attention to tourism governance at national and regional level. The main aim of the thesis is to describe and compare systems of tourism policy in the Czech Republic and the United Kingdom. At the national level these systems are analysed from the point of view of tourism policy's goals, tools, main strategic documents and organizations involved in application of tourism policy. At regional level the thesis concentrates on destination management organizations (DMOs) which represent key players for successful implementation of tourism policy. It uses three attributes of the Stakeholder Circle Method for description of the relationship between two selected regional DMOs and their most important stakeholders cestovní ruch ph119113 czenas management destinací ph459473 czenas politika cestovního ruchu ph473691 czenas stakeholders ph395725 czenas management [obor bakal. práce] bakalářské práce fd132403 czenas tourism eczenas destination management eczenas tourism policy eczenas stakeholders eczenas bachelor's theses eczenas Luštický, Martin, 1982- ola2011630147 ths Vysoká škola ekonomická v Praze. Fakulta managementu ko2002109809 Švanda, Pavel ISIS:58384 opn https://isis.vse.cz/zp/43074/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/43074 Hlavní práce https://isis.vse.cz/zp/43074/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/43074/posudek/oponent/36119 Oponentura http://isis.vse.cz/zp/124048/podrobnosti dc:identifier 124048 vse43074 140603 NEPOSILAT VSKP HSTU1 D 4559-V1 4202138801 20141017 MN4559 85 UEP01 BOOK Knihovna FM JH studovna I prezenční UEP01