02881ntm a22004937a 4500 000258680 CZ-PrVSE 20140603233150.0 m d cr n|||||||||| 140603s2014 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Daniel, Clément Quentin ISIS:102025 dis Medzinárodná stratégia francúzskej vinárskej spoločnosti vrámci globálneho trhu s vínom eng International Strategy of French Wine Company within a Global Wine Market [elektronický zdroj] / Clément Quentin Daniel 2014 ?? s. : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby The objective of the thesis is to investigate how a wine company plays on a globalized wine market and what are the adopted strategies in order to penetrate new markets. Some recommendations will be provided in order to improve the company's presence. In this perspective two different markets will be analyzed: American and Chinese. For both markets we highlighted the main trends of consumption, the national production and competition. Moreover we described how the chosen company penetrated these markets, what are the stakes for the enterprise. The French wine market suffers since 1960's and its consumption is going down every year. From this assessment French wine companies try to develop their activities abroad and reach new markets. The US market is the largest in the world in term of consumption in volume. The Chinese wine market is rather new but faces an incredible increase. The potential on both markets are substantial. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas International marketing Strategies of implementation Global wine market Wine business French wine company Král, Petr, 1979- pna2010582238 ths Tisovski, Marija ISIS:76341 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 https://isis.vse.cz/zp/45504/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/45504 Hlavní práce http://isis.vse.cz/zp/137222/podrobnosti dc:identifier NEPOSILAT VSKP 137222 vse45504 140529