03121ntm a22004937i 4500 000259939 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Soukupová, Kateřina ISIS:145643 dis Vliv společensky odpovědných aktivit společnosti Finnair na její značku eng The Impact of Finnair's CSR Activities on Its Brand Performance / Kateřina Soukupová 2022 ?? stran : digital, PDF soubor Vedoucí práce: Květa Olšanová Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 Understanding corporate social responsibility (CSR) is crucial. CSR brings many advantages, from better brand reputation to revenue improvement. In this thesis, a conceptual framework is proposed to investigate the impact of Finnair's CSR activities on its brand performance. Brand performance, in this case, is defined as customer-based brand performance and measured by four indicators: brand satisfaction, brand loyalty, perceived quality and brand trust. Data was collected from Finnair's customers through a thorough questionnaire. In order to test the model, hypotheses were set and further investigated by conducting MANOVA. Following the MANOVA results, the model was proved sufficient, and dependent variables were found significant (Pillai's V = .206, F(4,141) = 9.139, p < .001, partial η2 = .206). Our research shows that Finnair's CSR activities positively impact each customer-based brand performance indicator presented, so it can be said that Finnair's CSR activities positively impact its brand performance. The presented study provides additional evidence of CSR and its positive impact on brand performance in the aviation industry. Způsob přístupu: Internet mezinárodní obchod [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Brand Performance Corporate Social Responsibility Finnair Olšanová, Květa vse20231202670 ths Procházka, Petr ISIS:89559 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/76320/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/76320 Hlavní práce https://insis.vse.cz/zp/76320/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/76320/posudek/oponent/74361 Oponentura https://insis.vse.cz/zp/76320/podrobnosti dc:identifier NEPOSILAT VSKP vse76320 220601 76320