02926ntm a22005297i 4500 000259974 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Babicheva, Anna ISIS:128772 dis Marketingová vstupní strategie společnosti Agropromkomplektatsiya ve Vietnamu eng Marketing entry strategy for Agropromkomplektatsiya in Vietnam / Anna Babicheva 2022 ?? stran : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 The main objective of the thesis is to analyze the Vietnamese market in regards to a market entry of the Russian company “APK”. The company is forced to expand according to the fact that Russian pork market is already saturated. Vietnam is one of the first countries which APK has chosen for expansion. The thesis contains of two parts, which are theoretical and practical. The theoretical part contains information about the agricultural industry, its specifics, expansion and export policy. In the practical part, using secondary data and research of different consulting companies, the author examines the Vietnamese market of meat. According to the market research, the author created a marketing entry strategy for APK company. The strategy includes the mode of entry, marketing goals, SWOT, STP model, branding and marketing mix 4Ps. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Meat production Agricultural industry Market analysis Entry strategy Marketing plan Vietnam Král, Petr, 1979- pna2010582238 ths Martínez Pantoja, Yadira Ixchel ISIS:167046 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/76966/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/76966 Hlavní práce https://insis.vse.cz/zp/76966/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/76966/posudek/oponent/74399 Oponentura https://insis.vse.cz/zp/76966/podrobnosti dc:identifier NEPOSILAT VSKP vse76966 220601 76966