03120ntm a22005297i 4500 000260081 CZ-PrVSE 20220604071223.0 m d cr n|||||||||| 220604s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Ikonnikova, Ekaterina ISIS:136018 dis Kritické zhodnocení CSR konkrétní společnosti eng Critical assessment of CSR of a specific company / Ekaterina Ikonnikova 2022 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Křečková Kroupová Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2022 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2022 This thesis focuses on assessing the CSR of a company X, i.e. on evaluating how successful their CSR programs, which focus on supporting younger generations, based on a measuring model. To fulfil the aim of the thesis, the following four research questions were selected: “How is implemented CSR matching predefined CSR goals?”, “How sufficient are the policies in place?”, “How successful are the CSR programs?” and “Do CSR practices have an influence on how consumers and employees view the company?”. The answers to the research questions are found through research, which is focused on: analysing CSR practices that have been implemented by the company X and their possible effect on employee loyalty as well as consumer views of the company, identifying the potential link between employee loyalty and CSR programs implemented, looking for the potential link between consumer views of the company and CSR programs implemented as well as making suggestions on possible improvements to the company. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas evaluation of CSR youth-oriented CSR programs employee loyalty mentorship Corporate Social Responsibility Křečková Kroupová, Zuzana, 1972- vse2011648461 ths Jašek, Martin opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/77273/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/77273 Hlavní práce https://insis.vse.cz/zp/77273/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/77273/posudek/oponent/75271 Oponentura https://insis.vse.cz/zp/77273/priloha/23738 Přiloha k práci https://insis.vse.cz/zp/77273/podrobnosti dc:identifier NEPOSILAT VSKP vse77273 220602 77273