03723ntm a22005657a 4500 000262350 CZ-PrVSE 20140923181239.0 m d cr n|||||||||| 140923s2014 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Lébrová, Jana ISIS:93464 dis Strategie Siemensu AG za účelem implementace elektrobusu a její adaptace pro český trh eng Siemens eBus Strategy for the Czech Market [elektronický zdroj] / Jana Lébrová 2014 ?? s. : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2014 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2014 Vehicles that use unconventional power sources have been consecutively implemented in a public transportation with the aim to replace conventionally fuelled vehicles. Based on regulations stated by the European Union in the White Book, it is clear that the total number of them will increase, because those using petrol or diesel will not be able to fulfill them. However, high investments in technology and its development are needed. These investments are reflected in purchasing price of vehicle, which is about twice bigger than a price of conventionally fuelled one. Because the European Union encourages purchases of alternatively fuelled vehicles, it also financially supports them through the programs such as CIVITAS or ROP. One of the companies that entered the market of alternatively powered vehicles is Siemens AG that is a power and industrial giant. In consortium with the Italian company Rampini Carlo S.p.A, they have developed fully electric bus that is charged from overhead wires. Twelve of these Siemens-Rampini eBuses have been already implemented in daily operations in Vienna. Due to this implementation, Vienna became the first European city with a line fully served by eBuses. Therefore, the strategy of successful implementation created by Siemens AG Österreich (Austria and CEE market) for CEE market is used as a hint for Siemens, s.r.o. (the Czech Republic) with the aim to adapt strategy based on the factors found in the Czech market and then apply it in the Czech Republic. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Strategy Czech Market Analysis Siemens-Rampini eBus Siemens eBus Electromobility European Union Regulations and Financial Funds Urban Public Transportation Lhotáková, Markéta, 1971- pna2010582246 ths Růžička, Tomáš opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 https://isis.vse.cz/zp/44929/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/44929 Hlavní práce https://isis.vse.cz/zp/44929/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/44929/posudek/oponent/39285 Oponentura https://aleph.vse.cz/neverejny_soubor_prace.pdf Přiloha k práci http://isis.vse.cz/zp/125442/podrobnosti dc:identifier NEPOSILAT VSKP 125442 vse44929 140923