03116ntm a22004937a 4500 000262425 CZ-PrVSE 20140923181239.0 m d cr n|||||||||| 140923s2014 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Búza, Ján ISIS:82362 dis Prediktívna analytika v retailovom bankovníctve v Českej republike eng Advanced Analytics in Retail Banking in the Czech Republic [elektronický zdroj] / Ján Búza 2014 ?? s. : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2014 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2014 Advanced analytics and big data allow a more complete picture of customers' preferences and demands. Through this deeper understanding, organizations of all types are finding new ways to engage with existing or potential customers. Research shows that companies using big data and advanced analytics in their operations have productivity and profitability rates that are 5 to 6 percent higher compared to their peers. At the same time it is almost impossible to find a banking institution in the Czech Republic exploiting potential of data analytics to its full extent. This thesis will therefore focus on exploring opportunities for banks applicable in the local context, taking into account technological and financial limitations as well as the market situation. Author will conduct interviews with bank managers and management consultants familiar with the topic in order to evaluate theoretical concepts and the best practices from around the world from the point of Czech market environment, to assess capability of local banks to exploit them and identify the main obstacles that stand in the way. Based on that a general framework for bank managers, who would like to use advanced analytics, will be proposed. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas advanced analytics retail banking big data Král, Petr, 1979- pna2010582238 ths Tyl, Ondřej opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 https://isis.vse.cz/zp/47101/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/47101 Hlavní práce https://isis.vse.cz/zp/47101/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/47101/posudek/oponent/39240 Oponentura http://isis.vse.cz/zp/136581/podrobnosti dc:identifier NEPOSILAT VSKP 136581 vse47101 140923