03070ntm a22005057a 4500 000262702 CZ-PrVSE 20140923181239.0 m d cr n|||||||||| 140923s2014 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Hegyiová, Barbora ISIS:82496 dis Market Penetration of Private Labels in the Czech Republic and Slovakia eng Market Penetration of Private Labels in the Czech Republic and Slovakia [elektronický zdroj] / Barbora Hegyiová 2014 ?? s. : digital, PDF soubor Vedoucí práce: Miroslav Karlíček Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2014 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2014 This thesis studies the market penetration of private labels in the Czech Republic and Slovakia. It evaluates the relationship between the penetration and selected variables; category size, modern trade channel share and promotion sales share. Further it compares the penetration of the two markets in order to determine similarities and differences between them. After the review of theoretical concepts and previous research, and formulation of relevant hypotheses, the author analyzes retail data from FMCG markets in the Czech Republic and Slovakia through comparative analysis and correlation analysis. The key findings of this thesis are the defined relation between private label penetration and different variables; no correlation with category size, mildly positive relation with modern trade share and strongly negative correlation with promotion sales. This thesis then compares the two observed markets and points out the differences, most importantly the higher preference for private labels in Slovakia, as opposed to the preference for promotions of Czech consumers. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas FMCG market promotions market penetration private labels Karlíček, Miroslav, 1979- vse2010558291 ths Vrabec, Michal mzk2004217952 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/46378/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/46378 Hlavní práce https://isis.vse.cz/zp/46378/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/46378/posudek/oponent/39454 Oponentura http://isis.vse.cz/zp/136595/podrobnosti dc:identifier NEPOSILAT VSKP 136595 vse46378 140923