03396ntm a22005057i 4500 000264285 CZ-PrVSE 20240608092444.0 m d cr n|||||||||| 240608s2022 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Lin, Jun ISIS:158058 dis The Application of Virtual Characters for Education on Social Media eng The Application of Virtual Characters for Education on Social Media / Jun Lin 2022 ?? stran : digital, PDF soubor Vedoucí práce: Lucie Böhmová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The main aim of the thesis is to determine the effectiveness and efficiency of implementing virtual characters in education on social media. As social media carries the characteristics of persistence, visibility, spreadability, and searchability, it can be an excellent tool for e-learning. Different categories of social media platforms also provide various opportunities for educators to perform non-traditional teacher methods. However, there are a few limitations when it comes to education on social media. One of them is that visual presentation can be a key factor in attracting more students. Thus, the thesis suggests that virtual characters can be a solution to improve the visual aspect of online learning. The main reason is that virtual characters are on the rise in popularity in recent years around the world, so it is reasonable to consider the inclusion of such technology in virtual learning. A controlled experiment of posting two types of educational videos, one with a virtual character while the other does not, on social media is conducted. After analyzing the performance data between the two types of videos, it is found that virtual characters are more effective in getting more viewers. However, there is no hard proof that showcases the effectiveness of virtual characters in getting students to be more engaged in the online learning process. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas social media online learning virtual characters Böhmová, Lucie ola2014822796 ths Pavlíček, Antonín, 1977- vse2008429995 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/78129/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/78129 Hlavní práce https://insis.vse.cz/zp/78129/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/78129/posudek/oponent/72469 Oponentura https://insis.vse.cz/zp/78129/priloha/24616 Přiloha k práci https://insis.vse.cz/zp/78129/podrobnosti dc:identifier NEPOSILAT VSKP vse78129 240606 78129