Citace podle ČSN ISO 690

Osterwalder, Alexander et al. Value proposition design: how to create products and services customers want. Hoboken: John Wiley & Sons, ©2014. xxv, 290 s. ISBN 978-1-118-96805-5.

Citace podle APA

Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. Hoboken: John Wiley & Sons.

Styl Chicago

Osterwalder, Alexander, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.

Citace podle MLA

Osterwalder, Alexander, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.

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