Osterwalder, Alexander et al. Value proposition design: how to create products and services customers want. Hoboken: John Wiley & Sons, ©2014. xxv, 290 s.
Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. Hoboken: John Wiley & Sons.
Styl ChicagoOsterwalder, Alexander, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.
Citace podle MLAOsterwalder, Alexander, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.
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