03007ntm a22005177a 4500 000266082 CZ-PrVSE 20150215225825.0 m d cr n|||||||||| 150215s2014 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Lačevová, Aneta ISIS:82661 dis Analýza internetové marketingové strategie AIESEC eng Analysis of the Internet Marketing Strategy of AIESEC [elektronický zdroj] / Aneta Lačevová 2014 ?? s. : digital, PDF soubor Vedoucí práce: Eva Kašparová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2015 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2015 The Master's thesis focuses on analysing the data about the customers of the student organisation AIESEC collected between 2012 and 2014. The results show the various customer segments defined by university, faculty and year of study from which AIESEC gets its applicants, the successfulness in finding an internship of students from these segments, proportions of different programmes (and sub-programmes) that students apply for, most desired countries as internship destinations, most effective communication channels and the average time periods between the process parts of application, raise, match and realization. Based on the results and insights from theory which discusses the use of Internet in communication with youth, the author suggests specific improvements for AIESEC to acquire more customers. These suggestions focus on increasing the return on investment of the organisation by increasing the quality of the applications, but equally focus on increasing the quantity of new customers acquired and increasing the efficiency of the AIESEC process. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas AIESEC student organisation marketing Internet youth Kašparová, Eva, 1958- jo20000082638 ths Hájková, Petra opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 https://isis.vse.cz/zp/45049/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/45049 Hlavní práce https://isis.vse.cz/zp/45049/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/45049/posudek/oponent/40253 Oponentura https://isis.vse.cz/zp/45049/podrobnosti dc:identifier NEPOSILAT VSKP s45049 vse45049 150205