03083ntm a22005177i 4500 000272578 CZ-PrVSE 20210926104614.0 m d cr n|||||||||| 210926s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Blažek Wijsman, Anežka ISIS:150846 dis Změna spotřebního chování a preferencí spotřebitele, kvůli vlivu Covidu-19 eng Change of consumers preferences and behavior due to the influence of Covid-19 / Anežka Blažek Wijsman 2021 ?? stran : digital, PDF soubor Vedoucí práce: Miroslav Karlíček Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2021 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2021 The purpose of this thesis is to examine the changes in Czech consumers' preferences and behaviour due to the influence of Covid-19. The study was conducted using a qualitative research technique. The respondent study pool consisted of great variety of consumers regarding age, demographic location, education level and more. In total, 23 in-depth interviews were conducted. Based on our results, multiple areas of findings emerged. Firstly, the research suggests that Czech consumers engaged in hoarding behaviour depending on their life experience and stress levels. An increase for higher quality and local products was observed. Attitudes towards creating savings changed and long-term trends among the younger generation consist mainly of discovery of home cooking. Furthermore, how does the media influence the Czech consumers perception was detected. Lastly a possible development of online shopping was foreshadowed. These findings are divided into Maslow’s motivation model for better clarity. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Consumer behaviour Consumer preferences Covid-19 Crisis and change in behaviour Czech consumer Karlíček, Miroslav, 1979- vse2010558291 ths Kottika, Efthymia, 1982- vse20221165123 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/75923/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/75923 Hlavní práce https://insis.vse.cz/zp/75923/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/75923/posudek/oponent/72267 Oponentura https://insis.vse.cz/zp/75923/podrobnosti dc:identifier NEPOSILAT VSKP vse75923 210925 75923