Beverland, Michael. Brand management. 14: Co-creating meaningful brands [online]. 2nd edition. London: SAGE Publications, 2021. Core textbook
Beverland, M. (2021). Brand management: Co-creating meaningful brands (2nd edition.). London: SAGE Publications.
Styl ChicagoBeverland, Michael. Brand Management: Co-creating Meaningful Brands. 2nd edition. London: SAGE Publications, 2021.
Citace podle MLABeverland, Michael. Brand Management: Co-creating Meaningful Brands. 2nd edition. London: SAGE Publications, 2021.
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