Marketing principles and best practices - Hoffman, K. Douglas; Czinkota, Michael R., 1951-; Dickson, Peter R.; Dunne, Patrick; Griffin, Abbie; Hutt, Michael D., 1946-; Krishnan, Balaji C.; Lusch, Robert F., 1949-; Ronkainen, Ilkka A.; Rosenbloom, Bert; Sheth, Jagdish N., 1938-; Shimp, Terence A., 1944-; et al. (Mason : Thomson/South-Western, 2005)
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Keywords: marketing; učebnice; marketing; textbooks