02921ntm a22005057a 4500 000299389 CZ-PrVSE 20150916214731.0 m d cr n|||||||||| 150916s2015 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 Fistein, Benjamin ISIS:64834 dis Vytvoření komunikační strategie pro začínající firmu eng Designing a Communication Strategy for a Start- Up Company [elektronický zdroj] / Benjamin Fistein 2015 ?? s. : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2015 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2015 This thesis outlines the fundamental theory of setting up a marketing communication strategy in a B2B start-up environment. The objective is to design a communication strategy for a start-up company from scratch, providing a detailed outline of the steps required and considerations to be included, based on the literature from the theoretical part. This thesis serves as a practical guide for the creation of a successful communication strategy in a B2B start-up - a topic which has not been covered sufficiently by academic literature to date. In order to design the promotional strategy, existing literature has been used to set up the theoretical groundwork, industry benchmarking and primary research has been conducted, and secondary research has been performed. As a result, recommendations have been formed, which will be implemented in practice. The implications of this thesis' output will therefore be that the suggestions can be evaluated in retrospect. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Promotional strategy Marketing communications B2B Marketing Start-up marketing Král, Petr, 1979- pna2010582238 ths Beňo, Miloslav opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 https://isis.vse.cz/zp/50913/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/50913 Hlavní práce https://isis.vse.cz/zp/50913/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/50913/posudek/oponent/44182 Oponentura https://isis.vse.cz/zp/50913/podrobnosti dc:identifier NEPOSILAT VSKP vse50913 150911 50913