Citace podle ČSN ISO 690

Kumar, V., ed. a Shah, Denish, ed. Handbook of research on customer equity in marketing. Cheltenham: Edward Elgar Publishing, [2015], ©2015. x, 505 stran. ISBN 978-1-78100-497-5.

Citace podle APA

Kumar, V., & Shah, D. (2015). Handbook of research on customer equity in marketing. Cheltenham ; Northampton: Edward Elgar Publishing.

Styl Chicago

Kumar, V., and Denish Shah. Handbook of Research On Customer Equity in Marketing. Cheltenham ; Northampton: Edward Elgar Publishing, 2015.

Citace podle MLA

Kumar, V., and Denish Shah. Handbook of Research On Customer Equity in Marketing. Cheltenham ; Northampton: Edward Elgar Publishing, 2015.

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