Kumar, V., ed. a Shah, Denish, ed. Handbook of research on customer equity in marketing. Cheltenham: Edward Elgar Publishing, [2015], ©2015. x, 505 stran.
Kumar, V., & Shah, D. (2015). Handbook of research on customer equity in marketing. Cheltenham ; Northampton: Edward Elgar Publishing.
Styl ChicagoKumar, V., and Denish Shah. Handbook of Research On Customer Equity in Marketing. Cheltenham ; Northampton: Edward Elgar Publishing, 2015.
Citace podle MLAKumar, V., and Denish Shah. Handbook of Research On Customer Equity in Marketing. Cheltenham ; Northampton: Edward Elgar Publishing, 2015.
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