02895ntm a22005297i 4500 000308459 CZ-PrVSE 20160609212015.0 m d cr n|||||||||| 160609s2016 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Naumkina, Anna ISIS:93561 dis Analysis of Print Media and its Future Outlook eng Analysis of Print Media and its Future Outlook / Anna Naumkina 2016 ?? s. : digital, PDF soubor Vedoucí práce: Gina Cook Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2016 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2016 The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas print media magazines international strategies marketing standardization adaptation Cook, Gina, 1970- vse2016935249 ths Štěrbová, Ludmila, 1957- mzk2007401389 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://isis.vse.cz/zp/54601/podrobnosti VŠKP v InSIS https://isis.vse.cz/zp/54601 Hlavní práce https://isis.vse.cz/zp/54601/posudek/vedouci Hodnocení vedoucího https://isis.vse.cz/zp/54601/posudek/oponent/47816 Oponentura https://isis.vse.cz/zp/54601/podrobnosti dc:identifier NEPOSILAT VSKP vse54601 160608 54601