03127ntm a22004937i 4500 000310757 CZ-PrVSE 20160924182522.0 m d cr n|||||||||| 160924s2016 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Smrčka, Pavel ISIS:89622 dis Ekonomický význam wellness turismu se zaměřením na lázeňství v České Republice eng The economic impact of wellness tourism with a focus on the spa industry in the Czech Republic / Pavel Smrčka 2016 ?? s. : digital, PDF soubor Vedoucí práce: Ludmila Štěrbová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2016 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2016 This master thesis aims to provide a complex up-to-date overview of the spa industry in the Czech Republic and to analyze the position of Spa Luhačovice. Having shown the growing global importance of wellness tourism, the focus moves onto the spa industry which plays a major role in wellness. Nevertheless,the medical significance of spas can't be overlooked, especially in the Czech Republic where spas are known for the quality of medical care. While statistical reports from the Health Information and Statistics of the Czech Republic and from the Czech Statistical Office are being examined and analyzed in the country's perspective, Global Wellness Institute provides the majority of the global wellness and spa data. The thesis shows the current state of the industry in the country with its strengths and weaknesses. Moreover, the practical part is focused on Spa Luhačovice, the biggest spa in Moravia region. Various information and data are compared to overall development of the spa industry in the country. Finally, an interview with the spa representative is conducted to further clarify the findings of this thesis. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Wellness Spa Czech Republic Štěrbová, Ludmila, 1957- mzk2007401389 ths Antonovic, Vladan opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/56657/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/56657 Hlavní práce https://insis.vse.cz/zp/56657/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/56657/posudek/oponent/45885 Oponentura https://insis.vse.cz/zp/56657/podrobnosti dc:identifier NEPOSILAT VSKP vse56657 160923 56657