02901ntm a22004937i 4500 000311546 CZ-PrVSE 20160901185117.0 m d cr n|||||||||| 160901s2016 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Zakharova, Kateryna ISIS:110733 dis Vliv obalů na chování spotřebitele eng Influence of Packaging on Consumer Purchasing Behavior / Kateryna Zakharova 2016 ?? s. : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2016 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2016 The usage of the packaging as the marketing tool gains on its importance and allows companies to differentiate from each other and gain the attention of the potential customer. The aim of the current thesis is to provide an analysis of the impact of packaging on the consumer buying behavior on the example of the chosen company. Moreover, the research investigated to which extent company's customers are satisfied with the packaging they get, and to which extent such packaging incited them to buy the chosen company's products. Furthermore, the recommendations regarding packaging were presented. The mixed research method has been chosen for the research, since it provided a complex picture on the researched area, it included both quantitative and qualitative approaches. The data collection included the qualitative research in the form of the interview with the manager of the chosen company and quantitative research which was conducted and analyzed through the survey. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas consumer behavior consumer purchase decision packaging Král, Petr, 1979- pna2010582238 ths Bockstefel, Jan opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/53906/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/53906 Hlavní práce https://insis.vse.cz/zp/53906/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/53906/posudek/oponent/49187 Oponentura https://insis.vse.cz/zp/53906/podrobnosti dc:identifier NEPOSILAT VSKP vse53906 160831 53906