01714nam a22004697i 4500 000312760 CZ-PrVSE 20170425230546.0 ta 160927s1972 ne fr 000 0 eng d 0-7204-3180-8 (vázáno) ABA006 cze ABA006 ABA006 rda ne xxk 659 Reklama. Public relations. Média Konspekt 4 659 Advertising and public relations Conspectus 4 659.1 MRF_2003 366.1 MRF_2003 330.131.5:657.478 MRF_2003 (048.8) MRF_2003 659.1SCH Schmalensee, Richard, 1944- mub2013779471 aut The economics of advertising / Richard Schmalensee Amsterdam ; London : North-Holland Publishing Company, 1972 xiii, 312 stran text txt rdacontent bez média n rdamedia svazek nc rdacarrier Contributions to economic analysis ; 80 Obsahuje bibliografii a rejstřík reklama a propagace ph116035 czenas spotřebitelské chování ph125966 czenas ekonomická analýza ph604024 czenas monografie fd132842 czenas advertising eczenas consumer behavior eczenas economic analysis eczenas monographs eczenas Contributions to economic analysis 007067169 PDPZ2 F129846 N:P; PC=10430/73 3142295450 20160927 659.1SCH 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20160929