Value proposition design: how to create products and services customers want: get started with [online]. Hoboken, New Jersey: Wiley, 2014, ©2014
Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with. Hoboken, New Jersey: Wiley.
Styl ChicagoOsterwalder, Alex,, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started With. Hoboken, New Jersey: Wiley, 2014.
Citace podle MLAOsterwalder, Alex,, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started With. Hoboken, New Jersey: Wiley, 2014.
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