Kapferer, Jean-Noël a Bastien, Vincent. The luxury strategy: break the rules of marketing to build luxury brands. Second edition. London: Kogan Page, [2012], ©2012. xi, 395 stran.
Kapferer, J. (2012). The luxury strategy: Break the rules of marketing to build luxury brands (Second edition.). London ; Philadelphia ; New Delhi: Kogan Page.
Styl ChicagoKapferer, Jean-Noël. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Second edition. London ; Philadelphia ; New Delhi: Kogan Page, 2012.
Citace podle MLAKapferer, Jean-Noël. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Second edition. London ; Philadelphia ; New Delhi: Kogan Page, 2012.
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