01956nam a22005177i 4500 000345935 CZ-PrVSE 20170726103010.0 ta 161124s2016 at d fr 000 0 eng d 978-0-19-559626-7 (vázáno) ABA006 cze ABA006 ABA006 rda 658 Řízení a správa podniku Konspekt 4 658 General management Conspectus 4 658.8 MRF_2003 339.138 MRF_2003 658.8:005 MRF_2003 658.626 MRF_2003 005:658.626 MRF_2003 (035) MRF_2003 658.8ROM Romaniuk, Jenni vse2016936592 aut How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp Including emerging markets, services and durables, new brands and luxury brands First published South Melbourne : Oxford University Press, 2016 xiv, 233 stran : ilustrace text txt rdacontent bez média n rdamedia svazek nc rdacarrier Obsahuje bibliografii marketing ph115227 czenas marketingový management ph115229 czenas obchodní značky ph166532 czenas řízení značky ph205089 czenas příručky fd133209 czenas marketing eczenas marketing management eczenas brand name products eczenas brand management eczenas handbooks and manuals eczenas Sharp, Byron utb2013749290 aut 007501736 PSKLA F224907/II N:P 3142296131 20161124 658.8ROM 81 46165 UEP01 BOOK Knihovna Žižkov - sklad na 1 měsíc UEP01 20161215