02757ntm a22005057i 4500 000346620 CZ-PrVSE 20170121171843.0 m d cr n|||||||||| 170121s2016 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Nováková, Jana ISIS:89473 dis Using CSR to increase the value of the company eng Using CSR to increase the value of the company / Jana Nováková 2016 ?? stran : digital, PDF soubor Vedoucí práce: Petr Král Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 The goal of the thesis is to find if and how active corporate social responsibility can increase the value of company together with identification of the most impactful activities in this regard. For this purpose, the thesis is structured into three parts. The first part provides overview of theoretical approaches to the company value with specific focus on Corporate Social Responsibility, sustainability and communication. In the second part, initiatives in the area of sustainability in a case company are reviewed. For this purpose, a leader and innovator in the area of CSR has been selected with variety of best practices that have been mapped. Based on the conducted research, the third part summarizes recommendations from both theory, as well as practice on those activities that should be considered by other companies for incorporation. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas marketing CSR sustainability company value Král, Petr, 1979- pna2010582238 ths Půbalová, Kateřina mzk2018987879 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/54239/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/54239 Hlavní práce https://insis.vse.cz/zp/54239/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/54239/posudek/oponent/50468 Oponentura https://insis.vse.cz/zp/54239/podrobnosti dc:identifier NEPOSILAT VSKP vse54239 170118 54239