Citace podle ČSN ISO 690

Clow, Kenneth E. a Baack, Donald. Integrated advertising, promotion, and marketing communications. Global edition. Boston: Pearson, [2016], ©2016. 496 stran. ISBN 978-1-292-09363-5.

Citace podle APA

Clow, K. E. (2016). Integrated advertising, promotion, and marketing communications (Seventh edition.). Boston: Pearson.

Styl Chicago

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Seventh edition. Boston: Pearson, 2016.

Citace podle MLA

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Seventh edition. Boston: Pearson, 2016.

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