03151nam a22004818i 4500 000388636 UkCbUP 20220107135832.0 20181213145956.0 m|||||o||d|||||||| cr|||||||||||| 171123s2018||||enk o ||1 0|eng|d NEZPRACOVANÝ IMPORT 9781108643252 (ebook) 9781108470506 (hardback) 9781108454940 (paperback) UkCbUP eng rda UkCbUP HF5548.32 .W485 2018 658.4 23 Whittington, Richard, 1958- author. Digital innovation and entrepreneurship / Dick Whittington. Cambridge : Cambridge University Press, 2018. 1 online resource (xxii, 456 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 11 Dec 2018). About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points. The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplemen elektronické knihy fd186907 czenas electronic books eczenas Electronic commerce. Entrepreneurship. Information technology Economic aspects. Technological innovations Economic aspects. Print version: 9781108470506 https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info Informace o práci s e-knihami https://zdroje.vse.cz/login?url=https://doi.org/10.1017/9781108643252 Plný text CAMBRIDGE-EBA EB NEPOSILAT EB