02854nam a22004938i 4500 000388666 UkCbUP 20220107135832.0 20200205165013.0 m|||||o||d|||||||| cr|||||||||||| 190218s2020||||enk o ||1 0|eng|d NEZPRACOVANÝ IMPORT 9781108762427 (ebook) 9781108486743 (hardback) 9781108708241 (paperback) UkCbUP eng rda UkCbUP HD30.4 .G49 2020 658 23 Ghauri, Pervez N., 1948- author. Research methods in business studies / Pervez Ghauri, Kjell Grønhaug, Roger Strange. Fifth edition. Cambridge : Cambridge University Press, 2020. 1 online resource (xix, 327 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 29 Jan 2020). This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations. elektronické knihy fd186907 czenas electronic books eczenas Management Research. Business Research. Grønhaug, Kjell, author. Strange, Roger, author. Print version: 9781108486743 https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info Informace o práci s e-knihami https://zdroje.vse.cz/login?url=https://doi.org/10.1017/9781108762427 Plný text CAMBRIDGE-EBA EB PAR 000680833 UEP01 776 E-book Tištěná verze NEPOSILAT EB