03004nam a22005178i 4500 000389149 UkCbUP 20220107135832.0 20210903155717.0 m|||||o||d|||||||| cr|||||||||||| 180413s2021||||enk o ||1 0|eng|d NEZPRACOVANÝ IMPORT 9781108667487 (ebook) 9781108476744 (hardback) 9781108701440 (paperback) UkCbUP eng rda UkCbUP HF1379 .C94 2021 658/.049 23 Czinkota, Michael R., 1951- author. International business / Michael R. Czinkota, Georgetown University, Washington DC , Ilkka A. Ronkainen, Georgetown University, Washington DC, Suraksha Gupta, Newcastle University, London. Ninth edition. Cambridge : Cambridge University Press, 2021. 1 online resource (vi, 573 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 26 Aug 2021). Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility. elektronické knihy fd186907 czenas electronic books eczenas International trade. International business enterprises Management. International business enterprises. Investments, Foreign. International finance. Ronkainen, Ilkka A., author. Gupta, Suraksha, author. Print version: 9781108476744 https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info Informace o práci s e-knihami https://zdroje.vse.cz/login?url=https://doi.org/10.1017/9781108667487 Plný text CAMBRIDGE-EBA EB NEPOSILAT EB