02705nam a22004818i 4500 000389267 UkCbUP 20220107135832.0 20170314153829.0 m|||||o||d|||||||| cr|||||||||||| 120119s2013||||enk o ||1 0|eng|d NEZPRACOVANÝ IMPORT 9781139227162 (ebook) 9781107027893 (hardback) 9781107683099 (paperback) UkCbUP eng rda UkCbUP HD62.4 .V466 2013 658.4/092 23 Verbeke, Alain, author. International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. Second edition. Cambridge : Cambridge University Press, 2013. 1 online resource (xxiii, 590 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 18 Jul 2016). Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources. elektronické knihy fd186907 czenas electronic books eczenas International business enterprises Management. International business enterprises Management Case studies. Strategic planning. Strategic planning Case studies. Print version: 9781107027893 https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info Informace o práci s e-knihami https://zdroje.vse.cz/login?url=https://doi.org/10.1017/CBO9781139227162 Plný text CAMBRIDGE-EBA EB NEPOSILAT EB