02731nam a22004578i 4500 000389388 UkCbUP 20220107135832.0 20180927141228.0 m|||||o||d|||||||| cr|||||||||||| 121130s2018||||enk o ||1 0|eng|d NEZPRACOVANÝ IMPORT 9781139629065 (ebook) 9781107040502 (hardback) 9781107668638 (paperback) UkCbUP eng rda UkCbUP HB74.P8 K568 2018 330.01/9 23 Kirchler, Erich, author. Economic psychology : an introduction / Erich Kirchler, Erik Hoelzl. Cambridge : Cambridge University Press, 2018. 1 online resource (xvii, 393 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 25 Sep 2018). Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology. elektronické knihy fd186907 czenas electronic books eczenas Economics Psychological aspects. Hoelzl, Erik, author. Print version: 9781107040502 https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info Informace o práci s e-knihami https://zdroje.vse.cz/login?url=https://doi.org/10.1017/9781139629065 Plný text CAMBRIDGE-EBA EB PAR 000547644 UEP01 776 E-book Tištěná verze NEPOSILAT EB