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Marketing research methods : quantitative and qualitative approaches

Bibliographic Details
Main Authors: Esteban-Bravo, Mercedes, (Author), Vidal-Sanz, Jose M., (Author)
Format: eBook
Language:English
ISBN:9781108874748 (ebook)
9781108834988 (hardback)
9781108792691 (paperback)
Year: Cambridge : Cambridge University Press, 2021.
Subjects:
Marketing research > Methodology.
Online Access:Informace o práci s e-knihami
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