02969nam a22004938i 4500 000389610 UkCbUP 20220107135832.0 20211013102513.0 m|||||o||d|||||||| cr|||||||||||| 190312s2022||||enk o ||1 0|eng|d NEZPRACOVANÝ IMPORT 9781108768726 (ebook) 9781108488037 (hardback) 9781108738378 (paperback) UkCbUP eng rda UkCbUP HD62.4 .V466 2022 658.4/092 23 Verbeke, Alain, author. International business strategy / Alain Verbeke, University of Calgary, I. H. Ian Lee, Loyola University Chicago. Third edition. Cambridge : Cambridge University Press, 2022. 1 online resource (xxii, 492 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 02 Sep 2021). Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources. elektronické knihy fd186907 czenas electronic books eczenas International business enterprises Management. Strategic planning Case studies. Strategic planning. International business enterprises Management Case studies. Lee, Ian, author. Print version: 9781108488037 https://knihovna.vse.cz/zdroje/cambridge-core-books-and-textbooks/?info Informace o práci s e-knihami https://zdroje.vse.cz/login?url=https://doi.org/10.1017/9781108768726 Plný text CAMBRIDGE-EBA EB NEPOSILAT EB