%0 eBook %A Davis, Robert, 1967-, %I Business Expert Press %D 2015 %C New York, New York (222 East 46th Street, New York, NY 10017) %G English %B Digital and social media marketing and advertising collection. %@ 9781631570995 %@ 9781631570988 %@ 2333-8830 %T Social media branding for small business : the 5-sources model : a manifesto for your branding revolution %U https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=1901828 %U https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info %7 First edition. %X Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."