The business plan workbook : a practical guide to new venture creation and development - Barrow, Colin; Barrow, Paul, 1948-; Brown, Robert, 1937- (London, [England] ; Philadelphia, Pennsylvania : Kogan Page, 2015)
Intro -- Contents -- Preface -- How to use the workbook -- Why prepare a business plan? -- What backers look out for -- Phase One Strategy and purpose -- Introduction -- Assignment 1 Coming up with a winning idea for your business plan -- Assignment 2 Strategy - the big picture -- Assignment 3 You and your team -- Phase Two Market research -- Introduction -- Assignment 4 Researching customers -- Assignment 5 Researching competitors -- Assignment 6 A plan for market research -- Phase Three Competitive marketing strategies -- Introduction -- Assignment 7 Products and/or services -- Assignment 8 Pricing -- Assignment 9 Advertising and promotion -- Assignment 10 Place and distribution -- Assignment 11 People, Process and Physical Environment -- Phase Four Operations and staffing -- Introduction -- Assignment 12 The selling methods plan -- Assignment 13 Making, outsourcing and supplies -- Assignment 14 People and related matters -- Assignment 15 Legal and regulatory factors -- Assignment 16 Building a website -- Assignment 17 Communication systems -- Phase Five Forecasting results -- Introduction -- Assignment 18 The sales forecast -- Assignment 19 Cash-flow projections -- Assignment 20 The profit and loss account -- Assignment 21 The balance sheet -- Assignment 22 Break-even analysis -- Assignment 23 Estimating financing requirements -- Assignment 24 Stress testing your business projections -- Phase Six Business controls -- Introduction -- Assignment 25 Financial controls -- Assignment 26 Sales and marketing controls -- Assignment 27 Other business controls -- Assignment 28 Planning for growth -- Phase Seven Writing up and presenting your business plan -- Introduction -- Assignment 29 Writing up and presenting your business plan -- Index of online business planning resources -- Index.
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Business planning; Business enterprises -- Finance; elektronické knihy; electronic books