04068nam a2200553 i 4500 000470990 MiAaPQ 20190612071107.0 m o d | cr cnu|||||||| 150131t20152015enk ob 001 0 eng d NEZPRACOVANÝ IMPORT 9780749472832 9780749472849 (e-book) (MiAaPQ)EBC1911909 (Au-PeEL)EBL1911909 (CaPaEBR)ebr11005685 (CaONFJC)MIL969284 (OCoLC)899265181 HD30.28 .B3685 2015 658.4/01 23 Barrow, Colin, author. The business plan workbook : a practical guide to new venture creation and development / Colin Barrow, Paul Barrow, Robert Brown. Eight edition. London, [England] ; Philadelphia, Pennsylvania : Kogan Page, 2015. ©2015 1 online resource (352 pages) text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and indexes. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Intro -- Contents -- Preface -- How to use the workbook -- Why prepare a business plan? -- What backers look out for -- Phase One Strategy and purpose -- Introduction -- Assignment 1 Coming up with a winning idea for your business plan -- Assignment 2 Strategy - the big picture -- Assignment 3 You and your team -- Phase Two Market research -- Introduction -- Assignment 4 Researching customers -- Assignment 5 Researching competitors -- Assignment 6 A plan for market research -- Phase Three Competitive marketing strategies -- Introduction -- Assignment 7 Products and/or services -- Assignment 8 Pricing -- Assignment 9 Advertising and promotion -- Assignment 10 Place and distribution -- Assignment 11 People, Process and Physical Environment -- Phase Four Operations and staffing -- Introduction -- Assignment 12 The selling methods plan -- Assignment 13 Making, outsourcing and supplies -- Assignment 14 People and related matters -- Assignment 15 Legal and regulatory factors -- Assignment 16 Building a website -- Assignment 17 Communication systems -- Phase Five Forecasting results -- Introduction -- Assignment 18 The sales forecast -- Assignment 19 Cash-flow projections -- Assignment 20 The profit and loss account -- Assignment 21 The balance sheet -- Assignment 22 Break-even analysis -- Assignment 23 Estimating financing requirements -- Assignment 24 Stress testing your business projections -- Phase Six Business controls -- Introduction -- Assignment 25 Financial controls -- Assignment 26 Sales and marketing controls -- Assignment 27 Other business controls -- Assignment 28 Planning for growth -- Phase Seven Writing up and presenting your business plan -- Introduction -- Assignment 29 Writing up and presenting your business plan -- Index of online business planning resources -- Index. Business planning. Business enterprises Finance. elektronické knihy fd186907 czenas electronic books eczenas Barrow, Paul, 1948- editor. Brown, Robert, 1937- editor. Print version: Barrow, Colin. Business plan workbook : a practical guide to new venture creation and development. Retirement -- Great Britain -- Planning. London, [England] ; Philadelphia, Pennsylvania : Kogan Page, c2015 xxii, 330 pages 9780749472832 2014042727 ProQuest (Firm) https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=1911909 Plný text https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info Informace o práci s e-knihami PQ-OWNED EB NEPOSILAT EB