02970ntm a22005057i 4500 000490129 CZ-PrVSE 20210619205335.0 m d cr n|||||||||| 210619s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Souza Alcantara, Bruno ISIS:151040 dis Market Entry Strategy of Porsche AG to China eng Market Entry Strategy of Porsche AG to China / Bruno Souza Alcantara 2021 ?? stran : digital, PDF soubor Vedoucí práce: Marija Zlatić Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2021 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2021 The goal of this thesis is to identify, how Porsche AG entered mainland China and the niche arguments for the strategy which the company has been using since its market entry, until the recent years, through a case study. There are three chapters. The first one starts with the theoretical study, analyzing and describing the international marketing framework, related to the international market entry process. In the second chapter, the company Porsche AG was introduced, and its expansion process to mainland China was studied. The marketing tools to analyze the Chinese market were then applied to the case study, such as the macro and micro environment analysis, SWOT, and PEST analysis. Recent information about the conditions for the company in China was also analyzed. Lastly, the key findings from the research were listed, where some recommendations for the entry mode in the automobile industry were given, based on the identification of the Chinese market and the Porsche case. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Marketing Research PEST Analysis Market Entry Strategy Automobile Industry Zlatić, Marija ISIS:76341 ths Halík, Jaroslav, 1961- xx0051501 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/73248/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/73248 Hlavní práce https://insis.vse.cz/zp/73248/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/73248/posudek/oponent/70840 Oponentura https://insis.vse.cz/zp/73248/podrobnosti dc:identifier NEPOSILAT VSKP vse73248 210611 73248