03411ntm a22005057i 4500 000490284 CZ-PrVSE 20210619205335.0 m d cr n|||||||||| 210619s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Musil, Marek ISIS:143165 dis Posouzení realizovatelnosti vstupu na trh ve Francii pro vedení české společnosti zaměřené na kloubí výživu eng Assessing the feasibility of a market entry to the French market for a Czech company specialized in joint nutrition / Marek Musil 2021 ?? stran : digital, PDF soubor Vedoucí práce: Petr Král Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2021 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2021 The aim of this thesis was to assess the feasibility of a market entry to the French market for a small family owned business. In order to bring an accurate analysis, the first step was to analyse the industry of dietary supplements. This specific market is composed of a large scale of different products that attract consumers of all age. The Covid-19 pandemic increased considerably revenues of the whole industry that were only on a high level and in general it can be said that the whole industry represents a major component of our economy. A pariticular emphasis was put on the legal framework because the whole industry is heavely influenced by the legislation. Once these fundamentals were discussed, the French market was studied. This market is again considerably regulated by the Frenech authorities and this represents a considerable barrier to entry for the firm. The firm will have to face another challenge as well in the form of specific needs of local customers. In fact, the country of origin of the product is very important for French consumers as was discovered during the research. The company will have to adapt to the local market and it would be advised to set a digital presence in the first step of the expansion as other forms of entry would bring higher risks and less flexibility. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Distribution Legislation Expansion Král, Petr, 1979- pna2010582238 ths Escobar Rios, Andrea ISIS:116787 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/73923/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/73923 Hlavní práce https://insis.vse.cz/zp/73923/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/73923/posudek/oponent/70870 Oponentura https://insis.vse.cz/zp/73923/priloha/21927 Přiloha k práci https://insis.vse.cz/zp/73923/podrobnosti dc:identifier NEPOSILAT VSKP vse73923 210610 73923