02952ntm a22005057i 4500 000490363 CZ-PrVSE 20210619205335.0 m d cr n|||||||||| 210619s2021 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Čarný, Tomáš ISIS:140842 dis Etická perspektiva marketingu v České republice eng Ethical Perspective of Marketing in Czech Republic / Tomáš Čarný 2021 ?? stran : digital, PDF soubor Vedoucí práce: Marija Zlatić Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2021 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2021 The bachelor thesis is focused on the marketing environment in the Czech Republic and its perception by Czech residents from the ethical point of view. Its goal is to evaluate the ethical environment of marketing in the Czech Republic and to suggest possible ways of improvement. The first chapter is devoted to marketing itself and its forms in practice. The second chapter contains an introduction to the issue of ethics in marketing in the Czech Republic and its regulation and operation. The last chapter is focused not only on the research itself using a questionnaire survey, which is quantitatively evaluated using static methods, but also on the evaluation and subsequent recommendations. Residents were found to have a positive attitude towards ethical values. On the other hand, the examined sample show rather negative and skeptical attitude towards marketing practices, and there is therefore a room for improvement in this area by regulation and self-regulation. Způsob přístupu: Internet mezinárodní obchod [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas perception of marketing Ethics Marketing Zlatić, Marija ISIS:76341 ths Král, Petr, 1979- pna2010582238 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/74179/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/74179 Hlavní práce https://insis.vse.cz/zp/74179/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/74179/posudek/oponent/70903 Oponentura https://insis.vse.cz/zp/74179/priloha/21898 Přiloha k práci https://insis.vse.cz/zp/74179/podrobnosti dc:identifier NEPOSILAT VSKP vse74179 210616 74179