03078ntm a22005177i 4500 000491564 CZ-PrVSE 20170613134144.0 m d cr n|||||||||| 170613s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Haloun, Petr ISIS:85873 dis Aplikace Business Intelligence v online retailu eng Business intelligence application in online retail / Petr Haloun 2017 ?? stran : digital, PDF soubor Vedoucí práce: Jan Pour Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 The thesis focuses on application of business intelligence in online retail. The work summarizes the benefits of BI usage in online retail and provides an overview of the areas, where BI and Analytics is commonly used. Further, the thesis includes theoretical research with primary focus on business performance evaluation metrics and describes BI market leaders. The performance metrics theoretical research is supported by a survey in a global online fashion retail company that author conducted and summarized. Moreover, a practical design and implementation of a specific real-life BI solution is proposed and presented. The thesis added value is mainly author s proposal of BI solution design and its implementation for a global online retail company, which was successfully deployed as a main BI reporting system of the company. The description includes data integration part, data modelling part and the presentation layer. Thesis includes also practical examples of the outputs based on the final solution. Besides, highly valuable is also author s theoretical research in the field. Způsob přístupu: Internet informační systémy a technologie [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas E-Commerce Performance Metrics Business Intelligence Microsoft Business Intelligence Stack Online Retail Pour, Jan jn20001103448 ths Šedivá, Zuzana, 1961- mzk2005269664 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/59114/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/59114 Hlavní práce https://insis.vse.cz/zp/59114/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/59114/posudek/oponent/51353 Oponentura https://insis.vse.cz/zp/59114/podrobnosti dc:identifier NEPOSILAT VSKP vse59114 170607 59114