03058ntm a22005177i 4500 000491633 CZ-PrVSE 20170613134144.0 m d cr n|||||||||| 170613s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Korchun, Denis ISIS:120848 dis Analýza Unity3D Asset Store. Uvedení produktu, taktiky pro maximalizaci tržeb eng Analysis of Unity3D Asset Store. Launch of a product, tactics to maximize sales. / Denis Korchun 2017 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Bruckner Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 This thesis focuses on several topics. The first one is a description of Unity3D and its official marketplace - Asset Store, including reasons why the market is attractive for publishers. The second one aims at customers - their motivation for visiting the store and performing purchases. Also, it contains a brief analysis of Asset Store products value for customers based on game developer experience with using several products on a project. The third topic covers development of our own product over time, containing information on wide range of activities like competitors monitoring and analysis, as well as important decisions on further development taken. A path from a poorly performing product to the one of the most popular in a category is described. The last topic is focused on searching for additional ways to maximize publisher income from Asset Store. The aim of this work is to provide practical information on topics described above from two different, yet closely related point of views of both customer and publisher. Způsob přístupu: Internet informační systémy a technologie [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Asset Store Unity Editor Extension Customer Game development Unity3D Bruckner, Tomáš, 1974- mzk2004257480 ths Šebesta, Michal opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/59860/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/59860 Hlavní práce https://insis.vse.cz/zp/59860/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/59860/posudek/oponent/51438 Oponentura https://insis.vse.cz/zp/59860/podrobnosti dc:identifier NEPOSILAT VSKP vse59860 170602 59860