02927ntm a22005297i 4500 000491961 CZ-PrVSE 20170621180704.0 m d cr n|||||||||| 170621s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Ulyanova, Elizaveta ISIS:109194 dis Vytvoření osobního vizualního stylu grafického designera-letteristy eng Creation of personal visual identity for grafic letterer / Elizaveta Ulyanova 2017 ?? stran : digital, PDF soubor Vedoucí práce: Maja Khabirova Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 In this bachelors thesis, I decided to focus on the topic of personal branding. The aim of this work is to propose a visual identity for me as for a lettering artist.(letterer) The magnitude of personal branding for freelance designers is thoroughly discussed in the introductory part. Corporate and personal branding and the differences between them are defined in the theoretical part. Knowledge gained early is subsequently applied to use in the next part. The practical part is split into different sections. Those sections describe creation process for logo design, personal website and its simpler version for mobile users, business cards and resume. I presented a way for designing your own personal branding that will prove beneficial for freelancers. The most important result of my thesis is a creation of personal branding that is essential for achieving better results in my field. Způsob přístupu: Internet multimédia v ekonomické praxi [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Corporate Design graphic design Corporate Identity lettering personal branding logotype Khabirova, Maja ISIS:45724 ths Phung, Hyu Nghia ISIS:74621 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/60181/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/60181 Hlavní práce https://insis.vse.cz/zp/60181/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/60181/posudek/oponent/52053 Oponentura https://insis.vse.cz/zp/60181/podrobnosti dc:identifier NEPOSILAT VSKP vse60181 170615 60181