03297cam a2200553Ki 4500 000495015 MaCbMITP 20211230173257.0 20190503073447.0 m o d cr cnu|||unuuu 190116s2019 maua o 000 0 eng d NEZPRACOVANÝ IMPORT 9780262352536 (electronic bk.) 0262352532 (electronic bk.) 9780262039741 (OCoLC)1082365802 (OCoLC-P)1082365802 OCoLC-P eng rda pn OCoLC-P BF448 .O27 2019eb BUS 019000 bisacsh SOC 002010 bisacsh PSY 053000 bisacsh PSY 008000 bisacsh SCI 090000 bisacsh 153.8/3 23 O'Brien, Michael J., author. The importance of small decisions : how culture evolves / Michael J. O'Brien, R. Alexander Bentley, and William A. Brock. Cambridge : The MIT Press, 2019. 1 online resource (160 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Simplicity How people make decisions in an era of too much information and fake news. Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making. The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady; they consider Warren Buffett's investment strategy; and they chart the 'dancing landscape' of a college applicant's decision-making environment. Finally, they show that decisions can be ranked according to transparency of choice and social influence. When fake news seems indistinguishable from real news and when the internet offers a cacophony of voices, they warn, we can't afford to crowdsource our decisions. OCLC-licensed vendor bibliographic record. elektronické knihy fd186907 czenas electronic books eczenas Decision making Psychological aspects. Interpersonal relations. Social evolution. Bentley, R. Alexander, 1970- author. Brock, William A., author. MIT Press https://zdroje.vse.cz/login?url=https://doi.org/10.7551/mitpress/11143.001.0001?locatt=mode:legacy Plný text MIT EB NEPOSILAT EB