%0 eBook %E Tybout, Alice M., %E Calkins, Tim, %I Wiley %D 2019 %C Hoboken, New Jersey %G English %@ 9781119533283 %@ 9781119533290 %@ 9781119533184 %T Kellogg on branding in a hyper-connected world %U https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=5741223 %U https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info