03177ntm a22005657i 4500 000531227 CZ-PrVSE 20170613134144.0 m d cr n|||||||||| 170613s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Trofimchuk, Iuliia ISIS:109858 dis Branding of Russian payment system - Case Study Payment system “MIR” eng Branding of Russian payment system - Case Study Payment system “MIR” / Iuliia Trofimchuk 2017 ?? stran : digital, PDF soubor Vedoucí práce: Martin Machek Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Celoškolská pracoviště, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 The thesis explores the theme of branding in the banking system in Russia and the process of creating and promoting a new product such as the national payment system and its importance in the business practices of companies. The theoretical part of the research describes the key theoretical aspects related to branding, Its characteristics in Russia and the banking system and the process of its formation. The practical part explores the process of introducing and promotion of a payment system on the example of one Russian bank. In addition, the advantages of the product will be considered in front of international payment systems - Visa and MasterCard and among competitors in the Russian market. The purpose of the thesis was to analyze each branding process in the banking system of such a large product as the national payment system and to find out what results of bank and that system in general had by the end of 2016, what opinion of the population of Russia about the national payment system "MIR". Způsob přístupu: Internet corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Banking system Branding Mastercard Payment system Brand MIR Visa Machek, Martin mzk2013753090 ths Kolouchová, Daniela ola2015881272 opn Vysoká škola ekonomická v Praze. Rektorát dgg https://insis.vse.cz/zp/58001/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/58001 Hlavní práce https://insis.vse.cz/zp/58001/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/58001/posudek/oponent/52827 Oponentura https://insis.vse.cz/zp/58001/priloha/15499 Přiloha k práci https://insis.vse.cz/zp/58001/priloha/15500 Přiloha k práci https://insis.vse.cz/zp/58001/podrobnosti dc:identifier NEPOSILAT VSKP vse58001 170607 58001