03062ntm a22004937i 4500 000531557 CZ-PrVSE 20170613134144.0 m d cr n|||||||||| 170613s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hruška, Jan ISIS:100717 dis How IOT changes business model of Microsoft eng How Internet of Things changes business model of Microsoft OEM team / Jan Hruška 2017 ?? stran : digital, PDF soubor Vedoucí práce: Michal Andera Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 The main goal of this thesis is to discover how an emerging technological megatrend, the Internet of Things, changes the business model of the Microsoft OEM team. OEM business is fully dependent on sales of Windows licenses; however, the PC market is declining and whole Microsoft is shifting into offering of cloud services while being financed by the OEM revenues. Nevertheless, the strategy of how the OEM team fits into the future of cloud offerings is clearly missing. To discover what changes should be made inside the current business model, 13 interviews with managers across Microsoft were conducted and analyzed. Identified themes were assigned to business model building blocks, ranked by the importance, and supported by relevant quotes from interviews as well as the theoretical background. The most important subjects of changes were identified as partners, activities and value proposition; however, changes will be seen in every aspect of the OEM business. As a result, specific changes in building blocks are described and the first steps towards the Internet of Things strategy suggested. That will ensure the relevance of the conservative OEM team in the connected future. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas IoT Internet of Things Business Model Andera, Michal, 1984- xx0218508 ths Urbík, Jan opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/61770/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/61770 Hlavní práce https://insis.vse.cz/zp/61770/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/61770/posudek/oponent/53610 Oponentura https://insis.vse.cz/zp/61770/podrobnosti dc:identifier NEPOSILAT VSKP vse61770 170609 61770